September 20-21, 2024
Santa Rosa, CA
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Hall of Flowers returns to the Sonoma County Fairgrounds September 20-21, and for the first time ever, the event will be held on a Friday/Saturday with Day 2 tickets available to the general public.
Our coveted ‘Day 1’ will remain open only to exhibiting brands and licensed retail buyers, so you can focus on core business. And then on Day 2, we’re welcoming in thousands of Cannabis enthusiasts, so you can meet your most passionate customers in person, while recouping your ROI with direct-to-consumer sales.
Don’t miss your chance to apply to be an exhibitor, or to join the hundreds of registered retail buyers signing up to attend the show for free in search of the best products to stock their shelves.
Please read the following FAQ carefully to understand how this will make for the biggest and most impactful event we’ve ever hosted. And feel free to contact us via email if you have additional questions, or want to talk with someone from our sales team.
Sonoma County Fairgrounds has hosted large consumer-facing Cannabis events before, and we’re working with them to make this Hall of Flowers something special.
On Day 2, we will greatly expand the footprint of the event to comfortably accommodate all of those consumers and the additional attractions we’re bringing in to make sure they explore every part of the fairgrounds, including your booth.
We’re not, because Day 2 is not going to be a trade show.
Friday will be all business (as usual), but on Saturday we’re expanding the size and scope of the event to accommodate and entertain thousands of Cannabis enthusiasts.
That means everything from live music to carnival games and interactive experiences, plus incredible food, a wellness area, speakers, and other festival-like attractions. Tickets for Day 2 will be priced to bring in large crowds, and we’ll also make allotments of free tickets available to participating brands, retailers and media partners.
Industry Day will be Friday, September 20 and Festival Day will be Saturday, September 21. Business in the front, party in the back!
The biggest difference is that Day 1 will be our classic trade show, but on Day 2 we’re going to take over the entire fairgrounds, and bring in thousands of Cannabis enthusiasts plus tons of live entertainment, food, games, attractions, experiences and programming to keep them all engaged.
Whether you’re using our onsite dispensary or fulfilling Cannabis sales directly from your booth (via a licensed retail partner), Hall of Flowers empowers you to meet your customers face-to-face and set the price on every sale.
Day 1 (Friday, September 20) will remain strictly industry only, so we highly recommend pricing your products at a nominal fee of $3 so you can get them directly into the hands of the thousands of licensed retail buyers who come to HOF looking for the newest and best SKUs to stock their store shelves.
Day 2 (Saturday, September 21) the event will expand to welcome in thousands of passionate Cannabis consumers for a festival experience. Now you can switch over to retail prices with direct-to-consumer sales.
Yes, of course. Please apply now for a pass to both days of the event.
For more information on exhibiting at Hall of Flowers, check out our sales deck. To book your booth, apply now. Or please contact us via email to set up a call with someone from our sales team.